A recent feature article in The Industry London shared big news for Australia’s first ever sensuality boutique, Honey Birdette. Launched in 2006 with just one location, Honey Birdette has seen rapid expansion and wide adoption in Australia and now boasts over 50 locations down under.
The feature article shared the news that after the success of the first non Australian retail locations opened in the United Kingdom last year, Honey Birdette was capitalizing on that success with the addition of 30+ more locations throughout the United Kingdom. These locations will be opened in phases. Phase 1 is known to have locations in Newcastle, Westfield Stratford, Leeds and Liverpool and those locations are already underway.
Additionally, the article mentions the possibility of Honey Birdette scouting more European countries to open retail boutiques within the very near future.
Its always great to see a retail company that knows the importance of physical stores as well as the power of a seamless digital purchasing process. Honey Birdette is definitely one of those companies. The article announced that in conjunction with the release of its New York Collection Honey Birdette launched a new E-Commerce website designed to make the buying process smoother for its US consumer base.
US Consumers drove a 374% spike in sales for Honey Birdette over the 12 months prior to the release of the announcement. Honey Birdette hopes the new US website will only continue to push those numbers to greater heights.
Honey Birdette is an ultra chic lingerie boutique concept created by Australian entrepreneur Eloise Monaghan. It is known for incredibly luxurious lingerie sets, accessories and more. Each boutique is also staffed with a team of Honeys who not only assist store visitors with their shopping needs but are true brand representatives that add an element of spice and flair to the buying process.