Alexandre Gama – A Creative Entrepreneur

     Mr. Alexandre Gama is a creative entrepreneur in the advertising and communication industry. He has more than 30 years of experience in the advertising sector. Gama is one of the individuals in Brazil who try to put his hand in the business of global communication and networking agency. Mr. Gama was the Chief Executive Officer and Founder of Neogama, one of the best advertising firm in Brazil. Before he established his advertising agency, Mr. Alexandre worked as the Head Creative Officer of BBH. He also served as the Chairman of the board of the Brazilian Global Creative Community.

Alexandre Gama founded Neogama in 1999. It is because of his leadership skills that the advertising performance of Neogama grew exponentially. It became the first agency to receive the Lions Award. In 2002, Neogama partnered with BBH, and Mr. Alexandre took over as the executive managing partner. As the Managing Director, Alexandre led Neogama/BBH to win the 2002 agency award. However, Neogama/BBH was bought by the Publicis Groupe in 2012 and four years down the line, the business entities decided to go their separate directions.

Alexandre Gama attended FAAP (Fundacao Armando Alvares Penteado), from where he received his Bachelor Degree in Communication and Advertising. He started his communication and advertising career in 1982. He worked with Standard Ogilvy & Mather as the creative copywriter. He also served as both the Creative Director and Copywriter at DM9 for four years. This is the period in which Alexandre was recognized as the best copywriter amongst his peers.

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