Norman Pattiz’s advertising Business Venture

Norman Pattiz and Mr. Webster announced the results of a comprehensive study conducted by Edison Research on advertising tests. The test was performed on five main consumer brands across different categories of products and services.

This study of the pre- and post-campaign brand lift for advertisers of the podcast was carried out over the last half of 2016. It showed a noteworthy podcast advertising impact on brand recall, intent to buy and remembering of unique messaging. Read more: Norman Pattiz | LinkedIn

The major findings of the study were based on the pre- and post-campaign comparisons. The report presented certain percentage increases from the pre-study to the post study. The number of listeners who mentioned grocery brands characterized by specific details rose by 7%.

Unaided product awareness reported a 47% increase for financial services product. Automobile products increased by 37%, and garden and lawn items recorded a 24 percent increase.

To enhance the effectiveness of the research, Edison Research conducted three other studies on PodcastOne’s behalf. For reliable results, it was worth noting the situation of the advertising market. Some of the products were popular while others were lesser-known brands. Tom Webster and Norman Pattiz, PodcastOne Chairman, intended to increase trial and awareness for the lesser-known brands.

Additionally, the advertising market presented audiences who displayed a receptive attitude towards brand messages. However, they showed an increased intent to purchase and consider those brands.

Norman’s focus was to independently verify that the format of podcast aided in the enhancement of brands. According to Mr. Pattiz, podcast format is better designed than the traditional advertising formats.

The research findings thus validate podcast’s multi-tiered technique in the provision of integrated measurement and advertisement.

Tom Webster, Edison Research Vice President, stated that the methodology used in the survey was able to display the key effect of the advertising of podcast that leads to increased product awareness thus generating high sales.

The success of PodcastOne is mainly as a result of Norman Pattiz contributions. Since 2012, Norman has led the company to be the leading distributor and producer of audio on-demand programming. Today, PodcastOne features outstanding personalities including Adam Carolla, Larry King, Chris Jericho and Freekonomics.

Norman Pattiz understands that one of the major factors behind greater sales is the individuals presented. He, therefore, works towards displaying popular and notable people in his advertising strategies.

Bob Reina: Believe In This Man

There are a whole host of things to like about Bob Reina as the CEO and founder of Talk Fusion. However, the one thing that stands out the most is his ability to connect with people and help people. That is what truly makes him one of a kind and special. He is the type of person a lot of people look up to and admire in the business world. That is because this is a person that wears his heart on his sleeve and what someone sees is what they get with Bob Reina. When he talks about wanting to do something or having an interest in doing something, he goes out there and he does it. Learn more:

Bob Reina knows the power of the product, Talk Fusion. He knows what it can do if people use it the right way and really take their time with it. As with anything in life, this is not something that is going to happen overnight. However, people will find that sooner rather than later, they will start to have success with Talk Fusion when they commit to it. It is a video communications platform that offers such features as video newsletters, video emails, video chats, and video conferences. These are for people that have created a product, and they want to let as many people know about it as possible.

Now, they don’t need to wait for anyone to tell when is the right or wrong time to start up their business. They are in control. They can simply be themselves and do it their way. For example, someone might have come up with a new twist on salsa. If they use Talk Fusion, they can talk to people from all over the world and let them know they have a product they need to see and a product they need to embrace to the fullest. Learn more:

Bob Reina offers the platform for people out there. That is all people ask for in many of these cases. They have done their homework and they know what they need to do on their end. Learn more:

Anthony Petrello is Guiding Nabor Industries to New Heights Despite the Low Odds

Serving at the helm of any company is not easy. There are, however, certain industries that present complex challenges to company leaders. One of them is the oil and gas sector. Being the most traded commodities on earth and only being found in certain countries translates to this being one of the most volatile sectors there is. The oil and gas sector casts a wide net as all other support industries suffer significantly whenever the sector experiences a lull. For example, when geopolitical conflicts halt oil and gas exploration and drilling in prospective locations, drilling contracting companies are significantly affected. Despite these harsh market conditions, however, one man has not only guided his company to survive, but also to grow. That man is Anthony Petrello.

Anthony Petrello is the Chairman, President and Chief Executive Officer of Nabor industries, one of the world’s biggest drilling contractors. He has been with the company since 1991, where he first held the title of Chief Operating Officer. Eleven years later he was named the deputy chairman of the board, before being named chairman in 2011. He was finally confirmed as the chairman of the board in 2012. During his time as CEO, he has positioned the company to reap greatly over the course of the fracking boom that has been hitting certain regions on the globe.

Away from work, Mr. Petrello is quite the humble man. As proof of his easygoing nature, those close to him fondly refer to him as ‘Tony.’ He has also engaged in a number of charitable undertakings with his wife, Cynthia Petrello. Their most significant philanthropic act to date is supporting the establishment periventricular leukomalacia research program at the Jan and Dan Neurological Research Institute found at Texas Children Hospital. Their commitment at the commencement of the program alone was $7 million. Petrello’s work through this program will help thousands of children in need around the world. For more info about us: click here.

Salvi Rafael Folch Viadero – Rich Professional Experience and Televisa

     Grupo Televisa S. A. is a decisive leader of the media directed towards the Spanish speaking audience. It is a company that has been around for many a decade.

Currently, the Chief Financial Officer (CFO) is Mr. Salvi Folch Viadero who took over from Mr. Alfonso de Angoitia Noriega. Mr. Salvi Folch Viadero has been at the position since the year of 2002. He is working at the branch of Grupo Televisa S. A. B which is working in the industry of broadcasting. The office is based in Mexico. Grupo Televisa S. A. has a number of avenues in the media as it is a broad specter of individual industries. Grupo Televisa S. A. is a global provider of broadcasting and radio, entertainment and news, internet services, and the likes.

In the month of April in 1014, Mr. Salvi Folch Viadero started providing his expertise as the Vice President of Finance and Administration of the Grupo Televisa, S. A. B. He also assumed a post of the Board of Directors of the large corporation. Since Mr. Salvi Folch Viadero became a part of the Grupo Televisa S. A. in 2004, he has made many contributions to the large corporation.

Mr. Salvi Folch Viadero is also occupying the position of Director at the company of Innova S. de RL de CV. Some of his previous professional experiences were at the institutions of Comercio Más SA de CV and Comisión Nacional Bancaria y de Valores. Mr. Salvi Folch Viadero was appointed to the positions of Chief Financial officer and Chief Executive officer at the former, and as Vice Chairman of banking at the latter.

Over the course of his professional career, Mr. Salvi Folch Viadero has developed a vast set of skills that have allowed to him to excel in his work. Mr. Salvi Folch Viadero has become proficient at revising and implementing new financial strategies. He has an eye for talent and also what makes a good strategy. With more than two decades in the business, Mr. Salvi Folch Viadero has become familiar with all aspects of leadership and financial expertise.

Highland Capital Management: An Experienced Investment Advisor

Highland Capital Management is a SEC registered investment Company. The Company has raised approximately $ 13.4 billion in partnership with their affiliated companies. Highland Capital Management is the largest global credit managers.


The Company has been specializing in credit strategies, long only funds, and special private equity. They have diversified their client base like pension, endowments, and funds for funds.


Highland Capital Management was established in 1990. James Dondero and Mark Okada launched the Company as a joint venture with the Protective Life Insurance Corporation. The two Companies merged to offer fixed income markets.


In 1993, the Company evolved into a Protective Asset Management Company. The Protective Life Insurance Corporation owns 60% of the Company shares while the two partners; James and Mark hold 40%.


Mark and James acquired the 60% of shares from the Insurance Company in 1997and they renamed the Company to Ranger Asset Management. Ranger Asset Management operated as an independent Company registered by SEC. The management changed the name to Highland Capital Management. In 2000, the Company established it first Bank loan fund and later established the alternative investment 40 Act. Highland acquired floating funds from the Columbia Asset Management.


Highland management is based in Texas but has other offices in Sao Paulo, New York City Seoul, and Singapore.


Highland Capital Management follows different strategies that include: High yield credit, Long and short equity, Real estate, Structured products, Health care, Distressed and special situations, and emerging markets.


Highland Capital Management investment approach is to provide returns by the application of the investing principles. The Company’s philosophy will be based on three principles:


Experience: the management of the Company has years of experience in investing


Discipline: the team focuses on transparency and accountability. They use the checks and balances to help them reduce the risks.


The Company focuses on developing solutions for the present problems instead of products. The team also advocates for the investors and strive to remain independent.


James Dondero is the president of the Highland Company. He co-founded Highland Capital Management together with Mark Okada. Mike is the Chief Investment Officer.

Alfonso de Angoitia Noriega is among the Talented Leaders in the Mexico City’s Media Companies

     Mexico’s media industry has many companies that promote dissemination of information to people. TV giants like TV Azteca and Televisa are the leading media companies in Mexico that have received criticism because of their nature. These media outlets are known to support the official government view instead of participating in critical investigative journalism. Alfonso de Angoitia Noriega is the current Executive Chairman of the leading media company known as Grupo Televisa S.A. Further, Joaquim Lopez Doriga is the predecessor of the late newscaster of Televisa, Jacobo Zabludovsky.

The Other Media Companies

     The media landscape in Mexico City that is dynamically growing is the magazine market. Besides leading companies like Nexos and Proceso, Gatopardo, Chilango, and Emeequis are emerging media groups in the magazine market. Proceso is a leading brand in cultural matters while Nexos is featured by good content. On the other hand, Gatopardo is concerned with in-depth stories related to crime and security matters. The magazine also features glossy photos, collector’s quality paper, and advertisements.

The leading magazines of Mexico City have a presence on online and legacy media outlets, for example, El Universal, a successful newspaper. El Universal also has many readers who use mobile devices and tablets to read news. Additionally, Animal Politico and SinEmbargo are independent media outlets that broadcast online news. Animal Politico is booming because of the increasing number of young people who are using social media platforms to engage in public political debates.

An Overview of Alfonso de Angoitia Noriega

     Alfonso de Angoitia Noriega is the renowned distinguished Executive Vice president of Grupo Televisa, S.A. Before joining the top media company, Alfonso worked as the company’s Chief Financial Officer. Previously, Alfonso worked at the New York City based White & Case LLP where he became the famed founding partner of the leading law firms in Mexico including Mijares, Angoitia, Cortés y Fuentes, S.C.

Alfonso de Angoitia Noriega is a regular attendee of Allen & Company Sun Valley Conference annually, which features political, business, and cultural heavyweights. He is also a renowned philanthropist where he is chairman of Kardias’ Board of Trustees. Additionally, Alfonso has been a devoted member of the renowned American School Foundation’s board of trustees for the past five years.

Avaaz Has Had A Huge Impact On Making The World a Better Place To Live

With 44 million members scattered across 194 countries, Avaaz has been called the “globe’s largest and most powerful online activist network.

That’s how editors of the British newspaper The Guardian described Avaaz, a U.S.-based civic organization established in 2007 by a coalition of organizations, including Res Publica and, a public policy advocacy group. The Service Employees International Union was also a co-founding partner.

Avaaz takes its name from the Persian word for “voice.” That name is appropriate because that’s just was the group seeks to do – give voice to millions of ordinary citizens and disadvantaged people around the world who lack the financial and political power they need to take control over their own lives.

In short, Avaaz wants to make the world a better place for all people in every country. Among its most important causes are the fight against climate change, political corruption, crime, poverty, environmental degradation and much more.

Avaaz uses the power of the Internet to unite people, provide them with a way to communicate, network and organize so that they can make good things happen. The group also raises money, but does so in a strictly grassroots way. For example, Avaaz accepts no donations from large corporations and does not allow individual contributions of more than $5,000. Limiting fundraising to small donations from millions of people keeps power structures close to home and in the hands of ordinary people.

The array of projects and success stories resulting from Avaaz action are remarkable. From supporting marine wildlife reserves, to advocating for free Internet access to all, to funding rescue missions for refugees in war-torn parts of the world, Avaaz has already made a huge difference in the lives of millions of people.

After 10 years of operation, the mission of Avaaz has just begun.

For more information follow Avaaz on Twitter.

Oncotarget: Helping Oncologists Get Access To Important Research From Around The World

Oncotarget is a company that is invested in the field of oncological research. Since the company was formed, it has been working towards making innovations in the field through the research and analysis of the different methodology that is currently being used to treat those who need oncological treatments. Oncotarget works on the basis on peer to peer review, where by people from all over the world can contribute, thereby sharing their knowledge and discoveries in the field.Oncotarget functions as an online newsletter and gives doctors from all corners of the world a platform to showcase their research and hopefully make a difference. By doing this, the journal is in a way connecting doctors, so that they can collectively share knowledge and work together to making a difference to all those people who have been diagnosed with cancer.

Oncotarget published their first newsletter in 2010 and since then has gained an incredibly large readership from all parts of the world. One of the reasons why Oncotarget has become such a huge success for Mikhail because it is a newsletter that is by doctors, for doctors. The people who run the newsletter are experienced in the field and have been treating patients and researching for an extremely extended period. Because of this experience, they know exactly what oncologists in the field need and what they would like to read about. Oncotarget is mainly run by Mikhail Blagosklonny and Andrei Gudkov.

Both of them are extremely prominent oncological researchers who have made incredible progress in the field. They have made amazing discoveries which have impacted how doctors treat their patients. Under their guidance, the newsletter has grown to be a significant literary contribution in the field of oncology.The newsletter comes out every week and is open to anyone who wishes to indulge in the insight that it has to offer. The main aim of the newsletter is so that the word of oncology can be spread among doctors, without any restrictions. The newsletter was formed not for profit, but mainly for the purpose of spreading knowledge to other like minded individuals.

Salvi Folch Viadero’s Plans For Grupo Televisa


     Mexico’s media industry is one of the fastest growing industries in the country. Numerous media companies are sprouting every year to meet the diverse demands of the market. The top media companies include Grupo Reforma, Grupo CIE, Cinemex and Grupo Televisa. These leading companies form the backbone of the industry. Grupo Televisa SAB is the largest media firm in Mexico and Latin America. It is also the oldest in the Hispanic-speaking world. The Market value of the company is more than $15 billion.

Rafael Salvi Viadero

     Salvi Rafael Folch Viadero is the current CFO of Grupo Televisa. Salvi joined the company in 2002. Over the years he has ensured sustainable growth of the company to its current market leading status. His key success strategy is to attract, recruit and retain the best staff. All employees are encouraged to take part in the improvement of the company’s media services and programs. He works hard to ensure these ideas are improved and implemented.

Future Plans

     Salvi Folch Viadero’s major plan for Grupo Televisa is to develop it into one of the most trusted brands in the industry. Through appropriate programming, he aims to meet the diverse tastes of its large audience of over a million people. He, however, does not plan to scrap off other favorite programs. Under his leadership, the media company has diversified its programs to include comedy, drama, science and education television. Consequently, the number of Spanish-speaking viewers has significantly increased.

Leadership Profile

     Salvi Folch Viadero served as the Vice President of Grupo Televisa’s financial planning department before becoming the company’s Chief Financial officer. Before joining Grupo Televisa worked at Comercio Más SA de CV as the Chief financial officer and eventually as the CEO. Salvi has also led the banking industry as a vice chairman of the National Banking and Securities Commission. Mr. Folch Viadero is undoubtedly an experienced financial expert and leader.

James Dondero – A Well-Known, Successful and Influential Businessman in the United States

James Dondero is one of the most influential businessmen in the United States and is well-known in the finance industry for being the co-founder as well as the President of Highland Capital Management. James Dondero has been active in the finance industry for over three decades, which has helped him gain considerable experience in the industry. He has in the past also served as the Chief Investment Officer of the GIC Subsidiary of Protective Life Company and helped the firm achieve a turnover of over $2 Billion.


James Dondero has managed to make Highland Capital Management one of the leading financial services providers in the country, which offers a wide array of financial products and services, including mutual funds, ETFs, CLOs, hedge funds, distressed investment advisory, credit investment, and more.


The primary clientele of Highland Capital Management consists of middle market companies, retail investors, financial institutions, and institutional buyers. The product portfolio of the enterprise continues to expand with the passing time as Highland Capital Management rolls out new and innovative products that help its clients achieve their long term financial goals. James Dondero has also received specialised training in asset management from JP Morgan. James Dondero has graduated with BS in Commerce degree from the reputed University of Virginia. Apart from heading Highland Capital Management as the company’s President, James Dondero is also the chairman of Nexbank, CCS Capital, and Cornerstone Healthcare.


James Dondero is a certified chartered financial analyst as well. James Dondero is on the board of directors of many other large corporations, including the Metro Goldwyn Mayer Studios and American Banknote Corporation. James Dondero has ensured that Highland Capital Management is SEC Registered, which has helped the firm get the credibility it requires to function in a comprehensive manner across the country as well as in the overseas. Highland Capital Management is headquartered in Dallas, Texas, and the firm has regional offices across the globe in Singapore, New York, Sao Paulo, and Hong Kong.


James Dondero also serves as the President of NexPoint Advisors L.P, which is a firm affiliated to Nexbank, where James serves as the Chairman. James Dondero has a unique working style, and even after being associated with so many companies, he can manage his time efficiently. It is particularly due to his habit of staying disciplined professionally and ensuring that he can make the most of his time every single day.