Luiz Carlos Trabuco Cappi is an influential banking professional in Brazil. He has had a successful career full of various accomplishments.
Trabuco is currently the CEO of Bradesco, which is one of the largest banks in Brazil. He recently decided to pursue other activities in his life. He is going to retire from his position, but he wants to hire the next CEO before he leaves.
The interview process for a CEO is arduous. There are many variables to consider when choosing the next leader of a major company. Bradesco is utilizing people from both inside and outside the company during the interview process.
Success at Bradesco
Luiz Carlos Trabuco Cappi will always be known as someone who turned around Bradesco. When Luiz Carlos Trabuco Cappi became CEO, the company was facing massive issues. The company was losing money, and the debt was increasing at an alarming rate.
Luiz Carlos Trabuco Cappi had a plan to improve the company immediately. He decided to start working on a solution before he received a promotion to become CEO. He focused on improving employee morale and gaining new customers. With a new marketing campaign, the company was able to increase both sales and profits.
While leading the company, Luiz Carlos Trabuco Cappi added various new loan programs for customers. These lending programs were designed to increase the customer base. Some banks are not willing to lend capital to new business owners. However, Luiz Carlos Trabuco Cappi thought that business owners were an essential customer group to advertise to. The small business loan program became successful in a short period. Luiz Carlos Trabuco Cappi is proud of his accomplishments at Bradesco. He also wants the company to be led by someone with a ton of experience in banking.
Graduating from the University Of Sao Paulo with a degree in philosophy, Luiz Carlos Trabuco Cappi initial position with Bradesco was a bank clerk back in 1969. In 1992 Luiz Carlos Trabuco Cappi, after being the Director of Marketing would become the Executive Director and President of Bradesco’s private pension company until 1998. In 1999 Luiz Carlos Trabuco Cappi was become the Vice President of Bradesco, and the Chief Executive. In 2009, Luiz Carlos Trabuco Cappi would become Bradesco’s next president.
Check more about Luiz Carlos Trabuco Cappi: http://www.valor.com.br/financas/5306443/bradesco-anuncia-octavio-lazari-no-lugar-de-luiz-carlos-trabuco