LimeCrime is a makeup brand that has skyrocketed from a fringe brand to a main staple of millions of women’s beauty collection. The company was founded by Doe Deere, the Queen of the Unicorns. The unicorn is the mascot of the beauty brand. Doe Deere designed it that way to encourage LimeCrime users to never be afraid to stand out as a beautiful unicorn in a sea of horses. Doe Deere originally founded Lime Crime simply because she was unable to find the bright and bold shades that she wanted to wear herself. At the time, she had no idea that so many women out there were looking for exactly the same thing. She also only wanted to wear makeup that was vegan friendly and contained natural ingredients. LimeCrime is approved by both Peta and the Leaping Bunny Association.
The company also recently launched a line of hair dye that has become exceedingly popular. The Unicorn Hair Dye is semi-permanent and is, of course, vegan friendly. Doe Deere has become a hair icon with her shades varying from pink to bright blue and she designed the Unicorn Hair Dye to allow her makeup line fans to be able to do the same without a permanent color change. The colors come in purple, blue, hot pink, green and bright orange. The colors have been widely well received and more shades are expected to follow. It is a great way to spice up your look, but yet be able to wash the color out over the span of a month or so. Doe Deere uses the shades herself and she frequently switches up the shades of her hair without any permanent damage.
Another hot commodity that was recently released by LimeCrime is the Venus eyeshadow palette. The eyeshadow palette got its name due to the fact that the shades are worthy of a goddess. The palette contains 18 eyeshadow colors as well as 4 finishes and 1 shade of coverage that can be used on any part of the face, including cheeks and eyes. The palette contains shades worthy of a goddess, including roses, dazzling pinks, berry shades and bronzed neutral colors. The colors are designed to stay all day and are packaged in a dazzling pink box that also includes a mirror. The entire style of both the box and the shades is designed to mirror the goddess Venus herself.