ClassDojo is changing how classes are being taught and how teachers communicate with parents. Teachers post pictures allowing parents to see what’s happening in the classrooms. With more than two-thirds of all schools having at least one teacher actively engaged in the app, ClassDojo has been adopted rapidly in the US and the world at large.
ClassDojo was launched in June 2011 in San Francisco, California with a mission to connect teachers, parents and students. Initial recognition of the app came after providing a system which allowed teachers to reward students for good behavior. However, the app has evolved to a tool of consistent communication between educators and parents about students’ activities and development at school. The app allows teachers to post pictures about their classes with the parents able to like and comment.
ClassDojo has introduced a new feature this year, Students Stories, where students show off their day’s class work by posting photos and videos to their portfolios. ClassDojo can be compared to Slack as it’s the end-users who download the app by themselves without any permissions. In addition to that, they both provide platforms to keep the interested parties connected throughout the day.
The next step is to monetize the app by selling educational content rather than selling adverts. This can be achieved by massively spreading educational videos to teachers and students. In January, ClassDojo partnered up with Stanford to release a series of educational videos on growth mindset. The mission was a success with a massive audience turn up and they are embarking on this success to provide enough content such that parents and teachers will be willing to pay extra to give students an extra edge on the basics. The model is similar to Slack’s as those who are willing to pay more have an added experience value.
Despite future monetization plans, the company’s focus is to improve its product and grow its user base. Its investors have expressed patience though users are eager for new content even if it means they have to pay. One teacher at Roy Waldron Elementary School regards the app to be more than just a classroom management tool. She further expresses content of the app and its impact in her class saying she’s more than willing to pay for the app.