Desiree Perez: The Force Behind the Success of Jay Z’s Live Nation Deal

As Jay Z’s $150 million landmark deal with Live Nation is coming to a close, he is planning to cash it with ROC Nation. The ten-year deal was signed in 2008. The deal which is expiring next year has left speculations about what will happen next.

Live Nation is said it is ready to continue its touring deal with Jay-Z but is likely to back out of recorded music. Sources say that Jay’s 360 deal has no prospects of being extended and that Live Nation has backed out of the business of buying recorded music. However, the source says that Live Nation wants to maintain its touring relationship with Jay-Z for a long period.  Additional article to read on

There are speculations that Universal Music Group is likely to buy a stake in ROC Nation. This speculation comes shortly after ROC Nations executive Desiree Perez, and Jay Z met with Sir Lucian Grainge, CEO and Chairman of Universal Music Group in Santa Monica. It is said that UMG already has a distribution deal with ROC Nation. The deal between UMG and ROC would be a small part of their artist’s business. However of they took a larger investment, this would see UMG own a larger stake of the artists of ROC Nation.  Read more here.

About Desiree Perez

Desiree Perez, a close associate of Jay-Z, is the executive of ROC Nation which is owned by Jay-Z. She has been with Jay Z for over 20 years. She is well known for her good record in running SC Enterprises. She is a good and fierce negotiator, and she can help in making good deals. She is also known for helping negotiate Beyonce’s Formation stadium. She was also part of Rihanna’s Samsung deal. She plays a big part in the running of ROC Nation which is likely to benefit from her services when Jay-Z is going to cash in on his deal with Live Nation.  Related articles on

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Desiree Perez Helps Turn the Tides with the New Revamped Tidal Music Streaming App

Desiree Perez is the CEO of Tidal founded by Shawn Carter aka J –Z. Together with Dez Perez, Jay-Z is determined to change how music listeners can enjoy their favorite tunes using the less known streaming mode. With the help of Desiree Perez, Tidal has recently seen increased business with new memberships from music fans. Desiree seeks to attract more customers in, and make them stay on the tidal music platform.

Desiree helped Tidal to complete some multi-million dollar deals. This is her specialty. She has been a low-key influence with the Roc Nation contracts. She has evolved with Tidal dealing as well. Perez is respected for negotiating cutthroat deals and turning them into profitable companies for artists and the Tidal App. She is behind Tindal’s massive streaming success. The Tidal app is now more famous than it once was.  Related article on

Perez is an entertainment business mogul. She is married to OG Perez-head of Roc Nation Sports. She is a talented business negotiator with exceptional accounting abilities. She is credited with organizing Beyoncé’s Formation tour and a remarkable negotiator in Rihanna’s contract with Samsung. Perez is a member of the great Hova Circle. She was instrumental in the massive narcotics supply case in 1994. She was a key government undercover collaborator. She assisted the DEA put together winning cases against marked traffickers in Colombia and Puerto Rico.

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Perez and Jay-Z have been business partners since 2002. She helped the rapper manage his 40/40 nightclub in Las Vegas, check on for more reading. By 2003, Dez and OG Perez were the proprietors of the 40/40 Club in Manhattan. The famous club is named after the exclusive group of Yankee players who have achieved 40 home runs and clinching 40 bases in an individual season. Perez is one of the most trusted Jay Z’s associates. She is also a part of Rihanna’s management team. Desiree Perez helped negotiate Roc Nation’s President, Robinson Cano in the $240 million deal with the Seattle Mariners.

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