Des Perez and Jay Z Plan the Future of Music

Desiree Perez was spotted leaving the offices of Universal Music Group with Jay Z leading to speculation that the two key executives of Roc Nation are looking to expand their options.

The landmark, 10 year, 150 million dollar 360 deal signed in 2008 by Roc Nation with Live Nation will be coming to an end in 2018. Insiders are quoted as saying that the massive production company is looking to get out of the recorded music side of the industry to concentrate on their forte, producing live shows.  Check for additional article.

This presents both challenges and opportunities for Roc Nation, the talent agency that has changed the landscape of the music industry. They could sign a 360 music deal with Universal,which is the preferred arrangement in recent years in the face of ever increasing competition. They could keep their live productions with Live Nation and sell recordings through Universal or someone else. Or, they could sell an interest in their corporation outright.

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Much of the future will revolve around existing competition with Spotify and Apple Music. These are the two biggest online music sellers. Des Perez is one of the key executives mapping out the tough turf war in the business of downloadable music.

Desiree Perez has been a longtime associate of Jay Z, and has the moxy of a founding member and chief executive for Roc Nation. Often called Des Perez, she is a key member of the influential group running SC Enterprises known as the Hova Circle of Influence.

Des is a successful producer who has worked with some of the biggest names in the music industry including several rap and R&B artists like Rihanna, Jay. Cole and Shakira.  For updates on her recent timeline activities, hit  She has been a key figure in AR, marketing, and Corporate administration for Roc Nation.  More to read about Dez on

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Desiree Perez: The Exec Behind Tidal’s Success

The music industry has changed substantially over the last decade. Artists have more power than labels and album sales are at an all time low with no sign of recovery in sight. Streaming services seem to have taken the place of labels in this new era. These businesses make millions of dollars yearly and everyone in the industry wants a piece of the action.

Music Mogul Shawn “Jay-Z” Carter is no exception. Although his streaming service, Tidal, is an underdog he has all the confident in the world in he and his business team’s ability to turn the startup into a powerhouse that will be around a long time. Knowing he’ll need help to accomplish his long term goal he has put the right people in place to see that it’s done.  For more of this, click on

Among those professionals Jay-Z’s put in place is exec Desiree Perez. Perez has remained loyal to the Tidal brand despite many ups and downs. She has a knack for business and has helped Roc Nation finalize several multi-million dollar contracts. Perez’s strong negotiation skills and business savvy make her a valued member to the Tidal streaming service.  More to read on

To Perez it’s all about the music fans. She works hard at developing strategies that will peak people curiosity, therefore bringing in new customers. No business can thrive with disinterested customers. Something Perez knows well as a business owner herself.

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Perez has been credited for closing many deals that will be profitable for both the Tidal business and artists. Perez really shines when it comes down to finalizing important contracts. Few are better than her at closing deals in the entertainment industry, check this on   Tidal definitely has a shot at becoming on of the largest streaming services in the world with individuals like Desiree Perez helping the business every step of the way.

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