Desiree Perez Sets Out to Redefine Tidal

The entertainment industry is big business and now thanks to the new technology, things are getting just started. At the height of music entertainment business is streaming services. Despite the industry being a million dollar business, Tidal as a company has nothing to show for it. However, thanks to new management and dedication of Desiree Perez, things are about to turn around.

Tidal is a music streaming service that owned by Jay-Z, related article on   Over the past years, things have not been all smooth for the company with management changing guard so often. This situation has merely made the once famous rap service merely struggle for survival in the industry. Unlike most people’s expectations, this has not made the founder, Jay-Z, hang up his boots, but rather helped him up his game for the sake of his investment and this he has done by seeking the help of Desiree Perez.

Perez needs no introduction. In a male dominated music industry, Perez has the zeal and determination to turn Tidal in their favor. One of the things Perez understands and appreciates in her role as the Tidal CEO is that customers are important to the business growth, check this on By doing what she does best, Perez has been able to get Tidal app users curious by negotiating and signing artists and making the business look quite easy.

Perez is a reputable executive running her own business. Her innate skills include negotiation and leadership skills. She also has a good background in accounting. Perez is married to the famous OG Juan Perez of Rock Nation Sports. More info here on

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Well, Perez achievement speaks volumes about herself; however, the proof of the pudding is in Tidal Music. With her at the helm of Tidal there is nothing stopping them for greatness in this multimillion music streaming industry.

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Desiree Perez’s Tremendous Success in Tidal Company

Desiree Perez serves at Tidal, a music streaming service. Desiree is known to be a tough negotiator, particularly when it comes to signing exclusive album rights. She has successfully negotiated deals involving famous music stars such as Rihanna and Beyoncé. Thanks to Jay Z, the founder of Tidal, Desiree Perez is now exercising her extraordinary talent at Tidal.

Desiree’s unique leadership skills

Tidal’s success has majorly got attributed to Desiree’s leadership. Previously, the company had a rough sail under the guidance of its former three Chief Executive Officers. Desiree shifted the focus of Tidal Company from competing in providing existing musicians’ catalogs to providing new upcoming music to its customers. Desiree’s other talents include accounting and her ability to build strong cultures in companies.

The Tidal Company currently splits its music into different categories. These classes include Tidal discovery which features new music, Tidal X containing live music and Tidal rising specifically for upcoming artists. Additional read here.

Desiree Perez’s membership in Hover Circle of Influence

,Desiree has been a member of Hover Circle of Influence for quite a long time now.  From Dez’s page, Hover Circle is a unique group of individuals who are in charge of operating Roc Nation since its inception way back in 2008. The members are made up of famous people such as Jay Z, Desiree Perez’s husband, Chaka Pilgrim, TyTy Smith, Jana Fleischman, and Jay Brown.

Interesting facts about Tidal Company

Tidal is a leading music streaming service. Since its inception, Tidal has offered more than twenty-five million tracks and other eighty-five thousand music videos. Among many other music subscription companies, Tidal offers very high payment of royalties to songwriters and music artists.  More News on

Tidal is currently available in more than fifty-two countries. Tidal is considered as the first music streaming service which is owned by an artist.

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