Desiree Perez: The Force Behind the Success of Jay Z’s Live Nation Deal

As Jay Z’s $150 million landmark deal with Live Nation is coming to a close, he is planning to cash it with ROC Nation. The ten-year deal was signed in 2008. The deal which is expiring next year has left speculations about what will happen next.

Live Nation is said it is ready to continue its touring deal with Jay-Z but is likely to back out of recorded music. Sources say that Jay’s 360 deal has no prospects of being extended and that Live Nation has backed out of the business of buying recorded music. However, the source says that Live Nation wants to maintain its touring relationship with Jay-Z for a long period.  Additional article to read on

There are speculations that Universal Music Group is likely to buy a stake in ROC Nation. This speculation comes shortly after ROC Nations executive Desiree Perez, and Jay Z met with Sir Lucian Grainge, CEO and Chairman of Universal Music Group in Santa Monica. It is said that UMG already has a distribution deal with ROC Nation. The deal between UMG and ROC would be a small part of their artist’s business. However of they took a larger investment, this would see UMG own a larger stake of the artists of ROC Nation.  Read more here.

About Desiree Perez

Desiree Perez, a close associate of Jay-Z, is the executive of ROC Nation which is owned by Jay-Z. She has been with Jay Z for over 20 years. She is well known for her good record in running SC Enterprises. She is a good and fierce negotiator, and she can help in making good deals. She is also known for helping negotiate Beyonce’s Formation stadium. She was also part of Rihanna’s Samsung deal. She plays a big part in the running of ROC Nation which is likely to benefit from her services when Jay-Z is going to cash in on his deal with Live Nation.  Related articles on

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