Duda Melzar Heading the Fastest Growing Company In Brazil Communication Industry

Good governance and effective leadership are key factors that inform global economy. Top investors such as Eduardo Sirotsky Melzer famously known to friends and family as Duda Melzar clearly understand this. That is why he always demands adoption of strong leadership practices.


Duda Melzer is the chair and the president of Grupo RBS, a family media Conglomerate. He is among few leaders who are renowned for bringing out the best from his employees by allowing each member to shine. Despite being a young Chief Executive Officer, Duda Melzar inspires respect from his team through helping them recognize their strengths.  However, Duda Melzar insists that passion alone is not enough to run a successful business; leaders need to execute business activity with clear intent.


Duda Melzer is responsible for overseeing strategic growth plans and day-to-day operations of Grupo RBS. Melzar attended the Pontifical Catholic University of Rio Grande do Sul where he obtained his Business Administration degree. Later, Melzer went to Harvard Business School and earned his MBA.


Initially, Melzer served as general manager at Grupo RBS, where he was overseeing the domestic market division. In 2012, Grupo RBS went through a period of transition that was planned to strengthen the company’s corporate governance and to enhance the quality of its services toward clients. The transition saw Duda Melzar become the Board Chair and President of the company. Currently, the company has about six thousand employees. Further, it is featured as the fastest growing company in Brazil communication industry.


Over the years, Duda Melzer has received numerous awards and industrial recognition for recording exceptional results. In 2015, he was honored with the Entrepreneur of the Year Award. Moreover, he was nominated to participate in talented entrepreneurs of the Cambridge Institute for Family Enterprises.



1 thought on “Duda Melzar Heading the Fastest Growing Company In Brazil Communication Industry”

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