Jose Borghi Revolutionized The Advertising Industry In Brazil

Jose Borghi is an alumnus of the PUC-Campinas where he graduated with a bachelor’s degree in Publicity and Advertising. His lucrative career in advertising began in 1989 at Standard Ogilvy. Jose also worked in other companies including Talent and DM/DDB. While at DDB Agency, he developed some of the most amazing advertising campaigns that hit the Brazilian and International headlines.

In 1999, Jose joined the Leo Burnett as president and creative director. He later ascended to become the president in 2001. He spearheaded the development of successful campaigns for reputable organizations like Bank Boston, Fiat, and Frescarini. The innovative advertising drove the firms into nationally recognized brands. Jose teamed up with his fellow advertising guru Erh Ray in 2006 and founded the Brazilian advertising firm; Borghi Lowe.

The Re-Branding

Borghi Lowe Advertising Company was recently rebranded to Mullen Lowe Brasil. The re-branding aims to migrate the first Lowe network to the new group identity to drive the momentum of the bigger and stronger entity, the Mullen Lowe Group. André Gomes, the currently vice president of the firm based in Rio de Janeiro, will serve as co-CEO of the group, alongside the current CEO Jose Borghi. This change in leadership aims to strengthen the management processes with a keen focus on creativity and innovation.

In addition to the re-branding, the Group has chosen to close the office in Brasilia and put more focus on the São Paulo and Rio de Janeiro flagship offices. Jose announced that the move would be carried out in a structured manner upon completion of the current contractual obligations with various clients, among them the Ministry of Health.The re-branded firm is already establishing itself as the most sought for Ad agency in Brazil. The company’s clients include established corporations like the Delta Airlines. Borghi aims to utilize his massive experience in the advertising industry to make the company stamp its authority in the international platform. The firm has already established partnerships with reputable American brands.

Awards And Commendations

Jose Borghi draws his inspiration from marathon runners. He believes in his ability to persist in challenging situations and achieve what he visualizes. He explains his story of consistently working hard to achieve results since he learned that nothing comes on a silver platter. The renowned advertiser has achieved numerous awards and recognitions including 14 lions Cannes Awards, 7 London Festival awards, 10 One Show Awards, 11 New York Festival awards, 15 Advertising Awards, and 10 Clios Awards. He also helped his firm achieve the “Advertiser of the Year-2009” award by the JPA.

Leave a Reply

Your email address will not be published. Required fields are marked *