Ordering online can be convenient, but it can also take away from the marvelous experience of shopping. You can miss out of the exciting feeling of luxury consignment fabric between your fingers, dressing up with your girlfriends for a day out on the town, well now you don’t have to! The RealReal has an exciting and adventurous plan in store for 2018.. literally! Motivated by their success with a pop-up in New York City in 2016, they are planning on opening even more stores, including in the wild spread of Las Vegas (which is already open!) and other locations yet to be announced.
Not intrigued by the luxury consignment clothing alone? No problem, there is plenty of beautiful second-hand jewelry available in-stores. To ease your mind about the authenticity of these previously loved jewels, they have gemologists on-hand to assist you! As if that’s not enough to get you running out the door with one shoe on, The RealReal offers classes such as the “History of Chanel” and “How to Value a Diamond” for VIP customers. These stores are so much more than the mundane shopping mall experience.
Now to address the oh-so-important consignors! The contributions made by consignors are absolutely crucial to the RealReal. Many people just throw out their old clothes not remembering the cleverly true cliche, one man’s trash is another man’s treasure. The RealReal has in-store offices separate just for consignors to secure specific quotes on the items brought in and to be able to commit time and staff to this great task that is the foundation of luxury consignment. It has been revolutionary to the business of consignment to put the time and effort into pop-ups. It is much more difficult to spread the word and urge people to send in their precious items, without the experience of speaking with a specialist in person. In time, the RealReal is hoping that the fever and excitement associated with this specific experience they are providing becomes a necessity throughout the nation.