Roberto Santiago: The Brilliant Entrepreneur Behind Manaira Shopping

Roberto Santiago is the man who owns Mangabeira Shopping, one of the biggest shopping complexes in Paraiba, Brazil, and a mesmerizing work of architecture. On the day of the inauguration, the shopping complex recorded a turnover that was five times more than the opening of any other complex in the country. The grand opening day was a positive sign for Roberto Santiago, a brilliant entrepreneur and businessman.

It took two and half years to built the giant complex, with an investment of half a billion reals. In the construction itself, around 3,000 jobs were created. In his inaugural address, Roberto Santiago told the public that the new shopping complex would not cause any harm to the profits of his older business- Manaira Shopping which was opened back in 1989 and has been expanded at least five times since. Manaira Shopping remains one of the oldest and biggest shopping complexes of the country. Santiago declared that the percentage of customers that would migrate to the new and more modern complex would not exceed 5%. It turned out to be true as not only did customers not decrease in Manaira Shopping, there was a sustained growth of around 10% and 15%.

The project of building Mangabeira was developed between the years 2007 and 2009. Santiago asserts that both the projects are very different to each other. The construction of Manaira Shopping actually caused a change in the landscape of the city at the time as it attracted businesses and commercial shops to open up around it. When it had been built in 1989, there had only been residential houses in the vicinity. Santiago proudly declares that the city came to be built around his landmark shopping complex.

The new Mangabeira Complex on the other hand, is a symbol of the great increase that has been recorded in investments in leisure and fun in Brazil. The complex consists of 11 movie theatres with the best cinematic projection technology. There is also an amusement park called the Game Station which has 200 gaming systems that cater to all the different ages.

Mangabeira Shopping also boasts of one of the largest concert halls in the country called Domus Hall, which is located on the roof of the building. It has the capacity to seat four thousand people and space for ten thousand people to stand. Domus Hall is made up of two floors, with dressing rooms and musical lounges for guests. The stage is adaptable for presentations, stand-ups, weddings and private events. There is also an Exhibition of arts and culture in Mangabiera Shopping which has an excellent collection of paintings and sculptures.

Truly, Roberto Santiago is a man of immense taste who also possess a visionary zeal.

 

 

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