Salvi Folch Viadero’s Plans For Grupo Televisa

Introduction

     Mexico’s media industry is one of the fastest growing industries in the country. Numerous media companies are sprouting every year to meet the diverse demands of the market. The top media companies include Grupo Reforma, Grupo CIE, Cinemex and Grupo Televisa. These leading companies form the backbone of the industry. Grupo Televisa SAB is the largest media firm in Mexico and Latin America. It is also the oldest in the Hispanic-speaking world. The Market value of the company is more than $15 billion.

Rafael Salvi Viadero

     Salvi Rafael Folch Viadero is the current CFO of Grupo Televisa. Salvi joined the company in 2002. Over the years he has ensured sustainable growth of the company to its current market leading status. His key success strategy is to attract, recruit and retain the best staff. All employees are encouraged to take part in the improvement of the company’s media services and programs. He works hard to ensure these ideas are improved and implemented.

Future Plans

     Salvi Folch Viadero’s major plan for Grupo Televisa is to develop it into one of the most trusted brands in the industry. Through appropriate programming, he aims to meet the diverse tastes of its large audience of over a million people. He, however, does not plan to scrap off other favorite programs. Under his leadership, the media company has diversified its programs to include comedy, drama, science and education television. Consequently, the number of Spanish-speaking viewers has significantly increased.

Leadership Profile

     Salvi Folch Viadero served as the Vice President of Grupo Televisa’s financial planning department before becoming the company’s Chief Financial officer. Before joining Grupo Televisa worked at Comercio Más SA de CV as the Chief financial officer and eventually as the CEO. Salvi has also led the banking industry as a vice chairman of the National Banking and Securities Commission. Mr. Folch Viadero is undoubtedly an experienced financial expert and leader.

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